30 Day Guide to Building a Brand from Scratch
- Savannah Nordhaus
- Jun 25
- 4 min read
So you want to build a brand—but you don’t want to waste months spinning in circles.
Here’s the truth: You can build a strong, aligned, and fully functional brand in 30 days or less—if you focus on the right things, in the right order.
This guide is your 30-day roadmap. Whether you're starting from zero or rebranding something that no longer feels like you, this is how you build a brand that connects, converts, and grows.
Let’s go.
🚧 Week 1: The Foundation — WHO You Are and WHO You Serve
This is the part most people skip—and regret later. Don’t rush it. Your clarity here makes everything easier later.
Day 1: Define Your Vision and Mission
Why are you starting this business?
What change do you want to create?
Who will benefit from this?
Deliverables:
1-sentence mission statement
1–2 paragraph vision statement
Day 2: Identify Your Ideal Customer
Who is your product or service perfect for?
What are their pain points, dreams, frustrations?
What keeps them up at night?
Deliverables:
1 Ideal Customer Avatar (with demographics + psychographics)
3 “pain points” they face
3 “desires” they want
Day 3: Define Your Brand Personality + Voice
Are you bold, friendly, edgy, educational, luxurious?
What tone of voice will your brand have?
Deliverables:
3–5 Brand Personality Traits
3 Sample phrases your brand would say
3 Phrases your brand would never say
Day 4: Research Your Competitors + Differentiators
Who else offers what you do?
What are they doing well?
How will you stand out?
Deliverables:
List of 3–5 competitors
3 “gaps” in their messaging
Your Unique Value Proposition (UVP)
Day 5: Define Your Core Offer(s)
What exactly do you sell?
What results or transformation does it provide?
How much will you charge?
Deliverables:
Name + description of 1–3 offers
Pricing structure
What’s included + benefits
Day 6: Choose Your Brand Name
Is it memorable?
Is the domain/social handle available?
Does it match your values and vibe?
Deliverables:
Final business name
Domain purchased
Social media handles reserved
Day 7: Rest or Reflect
Use this day to tweak, brainstorm, and revisit anything that still feels fuzzy.
🎨 Week 2: The Visuals + Messaging — What They SEE and FEEL
This is where you turn your ideas into something tangible.
Choose 2–3 main colors + 1–2 accents
Think psychology: blue = trust, red = passion, green = growth, etc.
Deliverables:
Finalized HEX codes for brand palette
Pick 1 header font, 1 body font, and 1 optional accent
Keep it readable and aligned with your vibe
Deliverables:
Font combinations saved in your style guide
Day 10: Create Your Logo
Use Canva, Looka, or hire a designer
Create a full logo, a submark, and a favicon
Deliverables:
Logo files in PNG, SVG, and transparent versions
Day 11: Develop Your Brand Messaging
Brand tagline
Elevator pitch
3–5 key messages that define your brand
Deliverables:
Short and long brand bio
Brand message swipe file for use in captions and content
Day 12: Write Your Story
Your founder story is part of your brand identity.
Deliverables:
1-paragraph version
1-minute verbal version
1–2 sentence “about me” for social bios
Day 13: Build a Mood Board
Use Pinterest or Canva to collect imagery, textures, and layouts that match your brand.
Deliverables:
Visual brand mood board (aesthetic + vibe)
Day 14: Finalize Your Brand Style Guide
Put everything together into a one-page style guide.
Deliverables:
A PDF or Canva doc with colors, fonts, logo usage, tone of voice, and key messages
🧱 Week 3: The Structure — Making It Real
This is where your brand gets real world ready.
Day 15: Buy Your Domain + Set Up Branded Email
Use Google Domains, GoDaddy, or Namecheap
Set up GSuite for yourname@yourbusiness.com
Day 16: Build Your Website (or Landing Page)
Use a builder like Wix, Squarespace, or Shopify. Start small:
Home
About
Services/Shop
Contact
Lead Magnet or Signup Form
Day 17: Set Up Your Google Business Profile
Even if you're online-only, this helps SEO and makes you look legit.
Day 18: Create Your Social Media Profiles
Start with 1–2 platforms your audience already uses. Keep handles consistent.
Day 19: Set Up Your Email List
Choose a provider (MailerLite, ConvertKit, Flodesk, etc.)
Create a simple welcome sequence
Add sign-up forms to your site
Day 20: Write Website Copy
Use your brand messaging to fill in:
Headline
Services/Product Descriptions
CTAs
About/Bio Section
Day 21: Legal + Backend
LLC or Sole Prop? Register it.
Apply for EIN from the IRS
Set up your business bank account
Create contracts or policies (refunds, terms, etc.)
📣 Week 4: Go Public — Visibility, Content & Launch
Time to launch your brand and start attracting attention!
Day 22: Create a Launch Plan
Pick your “launch week” or date
Outline 3–5 days of build-up content
Day 23–25: Create Content for Your First 30 Days
Start simple:
3–5 content pillars (Education, Story, Offer, Engagement, Testimonials)
Plan 3 posts/week
Mix short-form (Reels, Stories) and long-form (carousels, blog, etc.)
Day 26: Design Your Lead Magnet or Freebie
Give your audience a reason to subscribe to your list.
Checklist, guide, template, quiz, etc.
Promote it on social, link in bio, or in emails
Day 27: Write Your First 3 Emails
Welcome email
Value-packed tip email
Story + soft pitch email
Day 28: Create Launch Day Assets
Graphics, stories, countdowns
Email announcement
Personal invite text/email to friends & followers
Day 29: Launch Softly (Pre-launch your audience)
Start sharing sneak peeks and stories behind the brand. Warm up your audience.
Day 30: LAUNCH 🎉
Post your “WE’RE LIVE” announcement! Go all in on:
Email blast
Social media
Google profile updates
Personal invites
And don’t forget to celebrate.
Final Thoughts
You don’t need 6 months to build a brand. You need clarity, structure, and the willingness to take imperfect action.
By following this 30-day plan, you’ll have a brand that:
✅ Speaks to the right audience
✅ Looks and feels aligned with your purpose
✅ Is ready to make money, build trust, and grow
Want support building your brand in 30 days or less? Let’s do it together.
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