If branding is how people feel about your business, then customer touchpoints are how those feelings are created. Every interaction...

(And What to Look For Instead) We get it. It's fast. It’s free. It looks kind of cool. You type in a few words, and boom—your “logo”...

So you want to build a brand—but you don’t want to waste months spinning in circles. Here’s the truth: You can  build a strong, aligned,...

Let’s clear something up: Your brand is not your logo . It’s not your color palette, your font choice, or your Instagram aesthetic...

Building your Digital Presence: A Step by Step Guide for Entrepreneurs Starting a business is exciting—but building your digital presence...

The Power of Typography in Building Your Brand Image Typography, the art and technique of arranging type, is a crucial yet often...

The Psychology of Colors in Branding: A Complete Guide for Marketers Contents: Color Theory Explanation What EVERY color means Shades,...