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The Importance of Business Branding for Every Business
Starting a new business or growing a startup is exciting, but it also comes with many challenges. One of the most important steps you can take to set your business apart is to focus on branding. Branding is more than just a logo or a catchy slogan. It’s the heart and soul of your business identity. It shapes how customers see you and how they feel about your products or services. In this post, I’ll share why branding matters so much and how it can help your business thrive. W

Savannah Nordhaus
Jan 264 min read


Top Digital Strategies for Startups: Boost Your Online Presence
Starting a new business is exciting, but it can also be overwhelming. One of the biggest challenges is getting your brand noticed online. That’s where digital marketing comes in. With the right approach, you can reach your target audience, build trust, and grow your startup faster than you might expect. In this post, I’ll share some of the top digital strategies for startups that have proven to work well. These strategies are practical, easy to implement, and designed to help

Savannah Nordhaus
Jan 195 min read


Key Principles of Designing User-Friendly Websites
Creating a website that truly connects with visitors is both an art and a science. When I think about designing user-friendly websites, I focus on principles that make the experience smooth, enjoyable, and effective. Whether you’re launching a startup or growing your business, your website is often the first impression people get. So, it’s crucial to get it right. Let’s dive into the key principles that help you build websites that not only look great but also work well for y

Savannah Nordhaus
Jan 194 min read


Understanding Customer Touchpoints and Their Impact on Business Success
If branding is how people feel about your business, then customer touchpoints are how those feelings are created. Every interaction...

Savannah Nordhaus
Aug 22, 20253 min read


The Risks of Relying on AI-Generated Logos for Your Brand Identity
(And What to Look For Instead) We get it. It's fast. It’s free. It looks kind of cool. You type in a few words, and boom—your “logo”...

Savannah Nordhaus
Aug 8, 20253 min read


The Realities of Entrepreneurship: The Good, Bad, and Lonely
(But It’s Also Not for Everyone—and That’s Okay) You’ve probably heard it before: “Entrepreneurship is risky.” “You should get a real...

Savannah Nordhaus
Aug 1, 20253 min read


Embracing the Struggle: How Challenges Foster Growth
(Even When It Feels Like Everything Is Falling Apart) Let’s tell the truth most people avoid: Growth never comes from comfort. It comes...

Savannah Nordhaus
Jul 25, 20252 min read


Essential Financial Literacy Skills Every Entrepreneur Must Master
Essential Financial Literacy Skills Every Entrepreneur Must Master Let’s be honest—most entrepreneurs didn’t start their business because...

Savannah Nordhaus
Jul 16, 20254 min read


How to Create Daily Methods of Operation (DMOs) for Business and Life
The Secret to a More Focused, Productive, and Balanced You Let’s be real: When you’re an entrepreneur, your business doesn’t just live in...

Savannah Nordhaus
Jul 10, 20253 min read


The Psychology of Pricing: How to Price Smarter (Not Just Higher) in Your Business
Setting prices isn’t just about covering costs or beating your competitors. It’s about shaping perception , influencing behavior , and...

Savannah Nordhaus
Jul 3, 20254 min read


30 Day Guide to Building a Brand from Scratch
So you want to build a brand—but you don’t want to waste months spinning in circles. Here’s the truth: You can build a strong, aligned,...

Savannah Nordhaus
Jun 25, 20254 min read


Unlocking Success with DMOs: Consistency Strategies for Entrepreneurs
Let’s be real—being your own boss sounds glamorous until you realize no one’s telling you what to do, and everything is “urgent.” Whether...

Savannah Nordhaus
Jun 18, 20253 min read


Mastering the Order of Operations: A Comprehensive Guide to Launching Your Business
So, you’ve got a business idea—but where do you start? Do you launch a website? Make a logo? Start posting on Instagram? Register an LLC?...

Savannah Nordhaus
Jun 12, 20254 min read


Mastering Social Media Content Creation: A Beginner's Guide for Business Success
Mastering Social Media Content Creation: A Beginner's Guide for Business Success If you’re a new business owner staring at a blank Canva...

Savannah Nordhaus
Jun 5, 20253 min read


What Are Marketing Funnels? (And Why They’re Absolutely Crucial for Your Business)
If you’ve ever felt like you're doing all the right things —posting on social media, running ads, sending emails—but still not getting...

Savannah Nordhaus
May 29, 20253 min read


What Is a Brand? (And What Branding Really Means)
Let’s clear something up: Your brand is not your logo . It’s not your color palette, your font choice, or your Instagram aesthetic...

Savannah Nordhaus
May 22, 20254 min read


Building Your Digital Presence: A Step-by-Step Guide for Entrepreneurs
Building your Digital Presence: A Step by Step Guide for Entrepreneurs Starting a business is exciting—but building your digital presence...

Savannah Nordhaus
May 15, 20253 min read


10 Reasons Why Your Business Cannot Survive Without a Website in the Digital Age
In today’s fast-paced digital world, having an online presence isn't just a luxury; it has become a vital part of operating any business....

Savannah Nordhaus
Apr 21, 20254 min read


The Ultimate Guide for Entrepreneurs to Rock Social Media for Their Business
In the fast-paced world of digital media, social media is no longer optional for entrepreneurs; it's essential. Whether you’re a startup...

Savannah Nordhaus
Apr 21, 20256 min read


10 Essential Tax Deductions for Starting Your Small Business
10 Essential Tax Deductions for Starting Your Business As a small business owner, every opportunity to save money and boost your profits...

Savannah Nordhaus
Jan 22, 20242 min read
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